Selling in style with TheRealreal's FLash Sale Copy

Through writing flash sale copy for TheRealReal.com's fashion savvy customers, I helped increase sales activity across all market divisions for the luxury fashion consignment retailer. 

See below for sample flash sale copy and check out the daily sales at therealreal.com.

Petal to The Metal

Rev up floral prints with bolts of metallic silver, gold, bronze and copper. Take this pairing to the next level by adding key leather accent pieces.

Plaid Sophisticate

Plaids can be found all over the runways this season, from Céline to Saint Laurent. Pair with simplistic, structured pieces or team with neutral slouchy pants and midi skirts.

Destination: Helsinki

Helsinki is known for its inspiring street style. Stay chic and warm with collarless jackets, chunky knit sweaters, boiled wool outerwear and effortless shell dresses.

Inspired By: Gerhard Richter

Evoke the abstract and photorealistic works of German artist Gerhard Richter. Shop pieces by Erdem and abstract and digital prints in a palette of red, green and neon yellow.