Email Marketing

 
 
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Event Email Campaigns

Google Cloud

Starting in 2019, I helped Google Cloud promote their biggest annual event – Google Cloud Next. Typically, their flagship experience brings together 30,000+ developers and IT professionals in San Francisco for one of the top cloud industry events.

When the realities of 2020 hit, the pivot in the event planning was seismic. The team quickly shifted the three-day, in-person event into an eight-week online learning experience – open to all and free of charge.

In the end, Google Cloud Next ’20: OnAir brought in 175,000+ virtual event attendees – a record-breaking registration number! Check out a few of the promotional emails I wrote and see the evolution of this campaign.